Jessica Hische/ Louise Fili

Jessica Hische-I thought it was interesting that she started creating type because she couldn't afford to get type that was already made. I also thought it was interesting that she did everything in illustrator because that is what I mainly use. It was also interesting how she brought up how legibility is a problem even when you think its not.I also liked how she compared and contrasted Graphic design.I also thought it was interesting that you can decide what an alphabet is going to look like by making 3 or four letters in lowercase. I also thought it was interesting how she didn't do anything for free unless it was for charity.

Louise Fili- I think a lot of her stuff is interesting. I like how she uses patterns to create type like with the tile.I like the type thats on the wine bottles she created. I think they're playful but still elegant and different from what most type for bottles look like. I like her style because it seems very clean and simple.

moodboard

Chip Kidd

I think he was a really interesting because he's not like most people and its cool to see how he thinks. I really liked his book cover that made it seem like the type was running, I tried it on my cover to see if i could make it look like the things on my page were actual tears but it did not turn out so well. The Jurassic book cover inspired one of my designs to push the tiger to a more creative form instead of what people normally see. To  book designers responsibility three fold to reader, publisher, and Author. I think that the budah spine design was really clever to prompt people to buy all of the books to see the life of the budah. I also like on how intrigue and murder among 16th century Ottoman court painters that he took the time to explain how the story is on the cover and how its suppose to keep you intrigued and show you a little bit more the further you pull it out of the shelf. the John updike cover is interesting because you don't really know what your looking at and theres a since of mystery that makes the cover compelling. Haruki Murakami is interesting because of the transparency and the fact that the person is kind of hidden but still visible and i like that its simple.

Video on Paul rand

Paul Rand- The first thought I had when watching this was that I really liked the motion graphics at the beginning and how the lines moved and seemed like the were growing and connecting to the other lines to reveal the words.The book thoughts on design was impressive because it is good design but its really simple. It just uses two shapes and overlapping. It is very modern for something that was created in 1948. Direction for art and industry cover I didn't like I don't think that the chimney read very well but i like the color pallet. Direction for Czechoslovakia I think is clever cause he uses the line to cut off the part of Czechoslovakia that was being annex. I didn't really like the Law cover because the bust of mosses was caught of at the top. I like the cover of leave cancelled because from the title/cover it doesn't really tell you a lot about the book but the bright pink really pops. The bullet wholes are also interesting because they are not normally associated with love. I'm not really a big fan of rans drawings and collage covers, but I think the leave me alone cover was interesting because of the way the title was treated. The fervent years was really nicely designed because it used so much of the negative space and it did it in a bold and effective way. The American essay cover was interesting to me because it has to do with shadows and I'm working a lot with shadows for my book cover. Painting and reality was a good cover because it doesn't necessarily look like a fine artist did it but its effective and readable. the good Devil was interesting because it used strong symbols that really represent what the devil and lord were and it pushes the boundary of showing vs. telling.I like the DaDa cover because I like type and all the different ways you can play with it and but it in weird places and positions.Captive mind was good because its something that is so weird it was good and the adds to the cover. The black and white also really make the repetitiveness purple eyes pop more and create a creepy feel.

This means that

I thought that this is that was a very interesting and easy read. I like how it really makes you think about things and the meaning that is most commonly associated with it versus all the meanings it could have or has had over time. I also like how it makes you think about how to see things and how other people see things and how to communicate through visuals so that the symbol reads the same to people. I think its compelling to see how people have been condition to think and how you can  use that to your advantage sometimes.

Malcolm X on Black Power

overall I really like how my book and movie cane together. I think the contrast between black and white really helped on the movie and the book. I think the book really has a good sense of movement especially on the pages, drukeness, drug addiction, and organized crime. the organization of the book makes it easy and clear what to look at while still presenting expressive type and showing a strong message. In regards to the video I am pretty happy with how that turned out as well. I like the fact that my book and video are very cohesive and how adding simple movements in the video adds to the message rather than trying to go overboards with the motion. One effect that I like that goes on throughout the whole video is how the black background moves to either cover up or uncover something new. I think its a really good way to transition and adds uniformity to the video without making it seem redundant.